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Alison Hardcastle

Alison Hardcastle Greeting card collection

New Interpretations

The Royal Armouries worked with designer Alison Hardcastle to translate the rich visual heritage of medieval chivalry, pageantry, and intricate patterns into a contemporary, engaging and creative product line that would resonate with modern audiences.

 

Alison Hardcastle

Consumer Products

Brand Licensing

A colourful gift card collection inspired by Royal Armouries iconography

Alison Hardcastle Cards Tournament Collection

Our Approach

Through a close creative partnership, the Royal Armouries provided access to its vast collection, ensuring the designs remained true to their historical roots while embracing contemporary aesthetics. 

Alison Hardcastle’s keen eye for detail and craftsmanship allowed for an innovative fusion of heritage and design, creating a vibrant and distinctive product range. Each card is based around or taken directly from exhibits, archives, and photographs researched by Alison at the museum and features text on the reverse which places each design within the Museum’s collection. 

An innovative fusion of heritage and design

An image of stationary created by Alison Hardcastle. Card reading 'total legend' with an image of a helmet.

Fresh Design

This collaboration showcases how the Royal Armouries’ world-renowned collection can be used across different product categories to connect with diverse audiences in fresh and unexpected ways. 

See the full collection

Let's discuss your project

At Royal Armouries Entertainment we are focused on helping you realise the creative vision for your products and services.

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