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Brand Activation

Two Yeoman Warder with the FINAL FANTASY XVI Invictus Sword in front of the white tower at the Tower of London

We create memorable interactions, supporting brands to reach new audiences in new ways.

Our museums house amazing displays, showcasing weapons and armour that have helped shaped the world we live in today. Providing a unique stage for authentic activations that can't be missed, our partners deliver work that prompts action, inspires audiences and captures imaginations.

WE'VE PROVIDED BRAND ACTIVATION TO:

Trek Logo

TREK

Final Fantasy XVI

Final Fantasy XVI

IGN Logo

IGN

eOne Logo

eOne

Square Enix Logo

Square Enix

Dungeons and Dragons Honour Amongst Thieves Logo

Dungeons & Dragons: Honor Among Thieves 

Slayeaux Tapestry in the Hall of Steel to support the launch of DOOM: The Dark Ages

Engaging Activations

Through access to three museum sites and a regular schedule of vibrant historical events - from international jousting tournaments, to temporary exhibitions to daily live combat demonstrations - there are no limits to the ways we can create extraordinary physical experiences.

We've delivered location-based-experiences for feature films, in-game weapon displays for video games and public launch events for new consumer products.

We also support digital-only campaigns, providing opportunities for brands to tap in to the museums global online audiences and channels, including our hugely popular YouTube series and award-winning TikTok account.

Final Fantasy 16 Video Game Key Art
Dungeons and Dragons and royal armouries museum trail quest promotion showing two film characters with hall of steel image behind

How We Work

Our objective is to inspire and our approach is audience-focused. With an experienced in-house team ready to share knowledge and expertise, we partner closely with clients to provide thoughtful, tailor-made activations.

From concept to delivery we support clients throughout the process, designing interactions that live long in the memory. Through a combination of our locations, collection and expertise, our specialist service empowers brands to deliver truly remarkable storytelling.

Project team members pose with Doom character in front of slayeux tapestry in the hall of steel

Let's work together

Enhance your project with over 700 years of global history and research.

Get in touch with us to discuss your project