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Final Fantasy XVI

Two Yeoman Warder with the FINAL FANTASY XVI Invictus Sword in front of the white tower at the Tower of London

Bridging the gap between gaming fantasy and real-world craftsmanship.

To celebrate the launch of the highly anticipated video game Final Fantasy XVI, the Royal Armouries partnered with developer Square Enix to display a life-sized, replica sword from the game in the historic White Tower at the Tower of London.

Marking a groundbreaking first, this collaboration introduced the first-ever sword from a video game into a Royal Armouries gallery exhibition. By bridging the gap between gaming fantasy and real-world craftsmanship, gaming press and fans of the franchise alike were captivated and delighted by the unique opportunity to witness an extraordinary digital sword in real life.

YOUR STORY

CLIENT:

Square Enix

SECTOR:

Marketing and PR, Video Games

SERVICES:

Brand Activation

A Royal Armouries First

FINAL FANTASY XVI Invictus Sword hilt
Images Copyright Square Enix

Merging Fantasy and History

Square Enix sought to bring the world of Final Fantasy XVI to life in an unprecedented way. They aimed to showcase an iconic in-game weapon in an auspicious, world-famous setting to capture the imagination of the global games media and inspire an international fanbase.

By offering a display area alongside our collection in the White Tower at the Tower of London, Square Enix achieved unrivalled access to the most infamous castle keep on the planet – a perfect setting to superglue eyeballs the world over to their brand.

 

Utilising the museums’ network, we supported Square Enix on selection of an armourer to craft the replica sword, as well as provided our expertise to guide on the design of the exhibition display to ensure the sword’s presentation reflected both artistry and quality.

 

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Global Awareness

The exhibition was revealed through a compelling video featuring the world-famous Yeoman Warders of the Tower of London, as they handled and inspected the replica sword within the White Tower. This dramatic unveiling added an immersive storytelling element, and seamlessly blended modern gaming design with centuries-old craftsmanship and tradition.

A smash-hit from launch, the activation achieved significant coverage, generating over 100+ news articles from media including PG Gamer, IGN, PlayStation UK, The Guardian, The Evening Standard and NME.

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Generating over 100+ news articles

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