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Director of Brand and Audiences

Florence Symington was promoted to Director of Brand & Audiences in April 2023.

Florence Symington standing next to a full suit of armour in the museum
Florence Symington - Director of Brand & Audiences (Picture Credit Charlotte Graham Picture Shows)

Florence studied Philosophy at Durham University and worked in brand and marketing for many years in the retail sector. She started her career the graduate development scheme at Co-op, rising to become Head of Corporate Brand at Morrisons Supermarkets. 

She joined the cultural and museum sector in 2015 and worked at Eureka! The National Children’s Museum for 6 years before joining the Royal Armouries as Head of Marketing & Communications in March 2021. 

As Director of Brand & Audiences she leads a talented team who are responsible for exhibitions and displays, digital, audience research, marketing, communications and publishing.